The Power is Now

The Dawn of a New Era: Reimagining Real Estate Commissions

Reimagining Real Estate Commissions

In a watershed moment for the real estate sector, a Kansas City jury recently reached a unanimous decision exposing a conspiracy involving the National Association of Realtors and other significant real estate organizations. The verdict unveiled a deliberate effort to inflate home sale commissions artificially. This landmark ruling has the potential to significantly impact the prevailing structure and rates of remuneration between home sellers and real estate agents.

Lead plaintiff attorney Michael Ketchmark, after a meticulous 4½-year investigation, emphasized the wrongful and unlawful nature of the uncovered conspiracy. The jury’s unanimous agreement with the evidence presented is a clear signal of the widespread acknowledgement of the impropriety of such practices.

The jury’s decision awarded $1.8 billion in damages to approximately 500,000 Missouri home sellers involved in the case. Since its initiation in 2019, this legal action has traversed the federal court system. The plaintiffs accused the National Association of Realtors (NAR) and major real estate firms, such as Keller Williams Realty and HomeServices of America, of colluding to maintain artificially high commission rates.

At the heart of the plaintiffs’ argument was an NAR regulation mandating sellers to offer a fixed commission before listing their properties on the Multiple Listing Service (MLS), an influential platform feeding into widely used real estate sites like Zillow. Typically ranging between 5 to 6 percent of the sale price, this commission is disbursed by the home seller to both the sellers’ and buyers’ agents. Non-compliance with these commission terms rendered properties nearly invisible in the market, according to Ketchmark.

The plaintiffs contended that this rule stifled competition and resulted in inflated prices. They asserted that without this requirement, buyers would pay commissions to their own agents, while agents representing buyers would compete by offering lower rates. Drawing comparisons to international markets, where total real estate commissions average between 1 to 3 percent in countries such as the United Kingdom, Singapore, the Netherlands, Australia, and Belgium, the lawsuit underlined the stark divergence in commission structures.

Industry analysts anticipate that the outcome of this case, along with a similar class action against NAR in Illinois, could fundamentally alter the workings of real estate commissions. This change may occur particularly if the overseeing judge in the Missouri case issues an injunction against predetermined commission rates, possibly even regulating shared commissions between buyer and seller agents. Analysts suggest that regulatory intervention, especially from entities like the Department of Justice, could precipitate substantial adjustments aimed at fostering a fair and competitive market.

The forecasted alterations to the commission system may potentially reduce the $100 billion consumers currently pay in commissions by as much as 30 percent, as predicted in an October report by analysts. The envisaged ‘unbundling’ of commissions nationally could eliminate the long-established practice of listing agents and sellers determining and remunerating buyer agent commissions by early 2024.

Immediate market reactions to this pivotal verdict were pronounced, with shares of prominent real estate platforms like Zillow and Redfin experiencing notable declines. However, despite this significant development, spokespeople for NAR, HomeServices (backed by Warren Buffett’s Berkshire Hathaway), and Keller Williams have expressed their intentions to appeal the verdict, underscoring that the legal process is far from conclusion.

Former defendants RE/MAX and Anywhere Real Estate settled in early October. RE/MAX agreed to contribute $55 million to a settlement fund, while Anywhere Real Estate pledged $84 million.

The impact of this case transcends a mere legal dispute. It marks a crucial moment in the real estate industry, urging stakeholders to reconsider established norms and embrace forthcoming changes. As the sector navigates this juncture, the call for a revamped, transparent, and equitable real estate marketplace is loud and clear. This verdict presents an opportunity for the industry to recalibrate practices, fostering a more competitive, fair, and consumer-oriented landscape for all participants.

Unlock your full potential today! Connect with Eric Lawrence Frazier MBA via telephone or video for a personalized consultation. Let’s shape a strategic plan together that will empower your journey. Your Power Is Now – seize it!”

Eric Lawrence Frazier MBA

President | CEO | Real Estate & Mortgage Advisor

The Power Is Now Media Inc.

800-401-8994 ext. 703

Direct: 714-475-8629

CA DRE: 01143484 NMLS: 461807

Appointment Calendars:

Homebuyer consultation: 

Homeseller consultation: 

Real Estate Agent Consultation: 


About The Power Is Now Media: 




own shows