The Power is Now

Real Estate Has Gone to the Dogs – The Wall Street Journal

Q: Has a dog ever helped you land a listing or make a sale?

Laura Levy

Broker associate, Laura Levy Group, Coldwell Banker in Boulder, Colo.

It was a new listing. The first time I went to visit the house, I walked into the family room and there is this white dog laying on this great red couch, holding court and looking very regal. I just cracked up. His name was Yeti. He was some sort of doodle—I don’t know which kind, maybe a goldendoodle. Here in Colorado—this is dog country—dogs are members of the family.

When I was talking to my videographer, Ryan, about filming the house, I said, “Yeti needs to be in this; this has to be from Yeti’s perspective. Just follow the dog around.” It was hilarious. Yeti knew exactly what to do. Ryan said, “I followed the dog and I got great stuff.”

At the end of the video, Yeti is kind of over showing the house and he wants a walk. This house happened to be across the street from a fabulous dog park. You see his mom—the homeowner—walking him to the dog park, and then you see him running around in the sunshine, all happy. We used a drone.



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