A new platform emerges in the Brazilian real estate market. NEXPE is the result of bringing together six well-established brands Brasil Brokers, CrediMorar, Desenrola, Abyara, Bamberg and Convivera, now powered by shared technology.
NEXPE has been created to address the challenges of the customer experience in the real estate market, offering end-to-end solutions from the moment one begins the search for a house, flat or office through to renting or acquiring a property, or obtaining real estate credit or financing. “NEXPE is a technological platform that offers our customers the best and most complete experience, from the beginning to the end of the real estate journey,” said Daniel Guerbatin, CEO of NEXPE.
The objective of the new group, which has more than 3,000 brokers and more than 2,000 partners in financial services, is to be the best real estate platform in Brazil and to represent 10% of market share by 2026. In 2021, NEXPE companies completed over 17,000 real estate transactions, equivalent to about R$ 7 billion/US$1.5 billion (almost R$ 20 million/US$4.2millons per day).
Focus on technology and customer experience
Solutions have been designed to enhance the efficiency throughout the real estate acquisition cycle – from the moment of the search to the acquisition of a property or real estate credit. NEXPE’s focus on putting technology to work for the client is significant and tangible. The technology team represents over 15% of employees; in 2021 this tech team have clocked 34,000 hours developing 1255 functions for proprietary systems in 72 sprints. Technology solutions that today is the groups DNA.
NEXPE comes at a critical time in the market when customer experience and the provision of services are sought out and much more valued. “Brasil Brokers was founded in 2007 when the real estate market was very different to today. Over the last 18 months, we have gone through a transformation to build a new company with more emphasis on technology, and the launch of NEXPE is the realization of this effort. Our objective is to offer the best experience for clients and ensure greater profitability for the businesses,” highlights Guerbatin.
NEXPE is backed by an affiliate of Cerberus Capital Management, L.P. “(Cerberus”), a leading global investor in real estate with more than US$55 billion in assets. With a team of technical experts and network of advisors, Cerberus brings extensive technological expertise to its investment and operating platforms.
Adding value and driving operational excellence
Currently 75% of NEXPE’s transactions originate through digital channels while the native digital brands, Credimorar and Desenrola represent almost 80% of the group’s revenue. “The six brands integrate the group mission and vision, but have the freedom to act autonomously and independently on a day-to-day basis,” says Guerbatin. In addition, the interaction between the six brands will generate synergies through the sharing of technologies. “As each company works with data, we will be able to offer a number of valuable opportunities with complementary products and services to complete the customer experience,” Guerbatin added.
The market leader in multi-bank home loans in Brazil, fintech CrediMorar has already enabled 22,000 Brazilians to become homeowners and is poised to continue to drive these numbers thanks to its proprietary Credintegrados system. The company has originated more than R$10 billion (circa US$2,110m) home loans to date.
Desenrola, created in 2019, is the group’s digital platform for the rental and sale of real estate, and offers clients a model of intermediation that seamlessly integrates the digital and the analogue experience. The Brasil Brokers operation will continue with its strong performance in the property brokerage segment, especially in Rio de Janeiro and Niterói.
“NEXPE is the result of a market vision in which customer experiences are fundamental and brands can no longer leave this in the hands of third parties. With various brands that provide a full range of solutions to the market, NEXPE guarantees in-house excellence in customer experience,” says Guilherme Blumer, marketing and digital transformation director at NEXPE.
Technology aligned to human factors
Allying technology with market experience acquired over more than 15 years of operations means that NEXPE can act assertively.
In addition to the significant investment in core technology, NEXPE leadership prioritizes premium optionality for its clients to always have a personal experience. “All our clients can speak to specialists over the phone, visit properties in person and sign documentation in person, if they prefer: it our client’s choice. We will continue to develop options to enhance both digital and physical transactions and continually review and expand these to ensure the best experience. It is the mindset of respecting our user, our customer, to decide how he wants to dialogue with us. Technology creates a lot of scale, but it should be a means, not an end. Our business will always be human to human, people talking to people,” explains Blumer. NEXPE believes in offering a “Phygital” service, in which the process of buying/renting a property can be initiated and completed by digital means, however a visit to know the place, its surroundings and other details, is done in the company of a trusted broker. “We leverage our years of market experience and understanding, and combine it with powerful technology to benefit our clients,” says Blumer.
“The aim is to offer the best service throughout the process of buying or renting a property; and the companies that will lead the sector are those that delivers the best customer journey. It is often understood that the result of the business is in the sale of the product, when in fact it is in the service provided,” Blumer concludes.
Future of real estate
In addition to its robust offering the NEXPE umbrella, management will continue to keep an eye on the market and will not hesitate to buy or create new services if it perceives a new market need. “The real estate market is always impacted by external factors, such as rising interest rates and inflation, and the role of NEXPE’s brands is to use technology and market knowledge to create as much stability as possible for clients and investors, protecting all our stakeholders from adverse market conditions. NEXPE has been created to be a trusted partner in the very dynamic, complex and growing Brazilian real estate market,” concluded Guerbatin.
