The Power is Now

Keith Murray, President and CEO of PCV Murcor and VRM Mortgage Services

Keith Murray StandingKeith Murray, President and CEO of PCV Murcor and VRM Mortgage Services, is a real estate industry veteran with over 32 years of experience in real estate consultation, valuation, and analysis. He also holds a California Real Estate Broker license, which is just the beginning of his commitment to education and the mastery of all aspects of the real estate field.

Keith Murray graduated from California University, Northridge with a Bachelor of Science degree in business administration, with an emphasis in finance. Other notable achievements and certifications include: the MAI designation of the Appraisal Institute, the IFAS designation of the National Association of Independent Fee Appraisers, and the ASA designation of the American Society of Appraisers. These designations represent the highest standard of achievement and excellence in the field of appraisal.

In a radio interview with Keith in 2012, he told me about an event that transpired on a Friday while working as a bank teller that led to his decision start his own appraisal company.   Keith was 22 years old, and behind the counter helping customers when armed robbers walked in the bank, pointed a gun in his face, and asked for cash. When the terrifying ordeal was over, Murray quit his job the following Monday and later started an appraisal firm which today is known as PCV Murcor.

Founded in 1981, PVC Murcor became one of the largest real estate appraisal firms in Southern California, and eventually laid the foundation for the creation of VRM Mortgage Services to become a nationwide firm dedicated towards providing a wide range of real estate services across the United States.

As the Founder of VRM Mortgage Services in 2006, he developed his company to be one of the best providers of nationwide mortgage-related services. The company offers solutions which are directed toward helping lenders, servicers, government agencies, and investors to become more compliant and self-sufficient. In addition, VRM helps with improving origination and servicing returns, and aids in decreasing loss severity. The company also offers help in reducing operational and reputational risks.

VRM accomplishments

As the president and CEO of VRM, Keith Murray has seen his company blossom over the years. Since 2007, the mortgage service company has been able to list, manage, and sell over 500,000 assets. The company has become much more than just the largest mortgage REO outsourcer company in the industry. Under Murray’s management, the company has dedicated itself to offering solutions to some of the industry’s toughest challenges, post-financial crisis. VRM’s commitment to borrower outreach and pre-foreclosure retention solutions is setting new standards for the industry. VRM’s property preservation, disposition, eviction, and rental management is recognized as one of the best default service operations among its peers. VRM is providing cutting edge sales, compliance, and operational training for real estate professionals online, and at national real estate conferences throughout the country.

In 2014, VRM Mortgage Services and PCV Murcor were honored as being in the top 500 African-American owned businesses and the top 500 diversity owned businesses in America by one of the nation’s leading multicultural social media sites – DiversityBusiness.com. Mr. Murray was one of the entrepreneurs who were honored for their commitment to diversity. This prestigious award recognizes and honors specific individuals who have established themselves as world-class entrepreneurs who stop at nothing to change the lives of people and push the economy forward.

Murray’s achievements

Mr. Murray has been able to use his knowledge and skills to analyze and supervise the analysis and valuation of different types of real estate in California. His devotion in the real estate industry has seen him work extensively with government and quasi-governmental agencies including: Freddie Mac and Fannie Mae, RTC, the Veterans Administration, and HUD. He has also been able to work in the private sector and has shared his experience with a number of financial institutions, pension funds, insurance companies, and asset managers.

As the CEO of The Power Is Now and host of The Power Is Now Radio, I have had the privilege to meet and interview many important people in the real estate industry. I can count on one hand the number of people who have made a lifetime impression on me, and Keith Murray is one of those people. Mr. Murray is an inspiration to me, and has inspired thousands of people along his meteoric rise to the top of his profession, and has inspired thousands at conferences where he has spoken. He is the epitome of success in business and in life. His commitment to his business success is secondary only to his unapologetic confession of his faith in Christ, and his commitment to his wife and family.   Mr. Murray understands the importance of God, family and business and has achieved the proverbial balance life that so many of us have been unable to do I am humbled by his unmoving standards and his soft spoken nature. I am inspired by the talent he attracts to his organization and how he is revered among his employees as a strong leader. Lastly, I am in awe of what he has built in PCV Murcor and VRM. I believe Mr. Murray is just getting started.

Eric Lawrence Frazier, CEO The Power Is Now Inc.

Help/FAQ