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Coldwell Banker acquires Goggins Real Estate – GazetteNET

Coldwell Banker acquires Goggins Real Estate<br />

  • Pat Goggins, left, and Brian Megliola in a recent undated photo. Brian Steele—Coldwell Banker Comm. Realtors

Staff Writer

Published: 5/19/2022 7:55:12 PM

Modified: 5/19/2022 7:53:27 PM

NORTHAMPTON — Coldwell Banker Community Realtors this week announced that it has finalized an acquisition of Goggins Real Estate, a move that will join two family-owned companies that have operated in Franklin and Hampshire counties for a combined 74 years.

Coldwell Banker Community Realtors owner Brian Megliola also owns a company called Coldwell Banker Commercial — Upton-Massamont, which will be renamed Coldwell Banker Commercial — Goggins Associates. Goggins Real Estate founder Pat Goggins will be the entity’s commercial real estate manager in Hampshire County.

The deal, signed Sunday to mark the 40th anniversary of Goggins Real Estate’s founding, will “give the customer a tenfold experience,” Megliola said in an interview.

“It’s been a dream for me to work with Pat,” he said. “He sees our vision of the future of real estate. I think that’s why he chose us for the acquisition.”

Coldwell Banker Community Realtors was started as Upton and May Real Estate by Christine Aubrey and Steve Upton in South Deerfield in 1988. The company, for which Aubrey is now a broker, has residential real estate offices in South Deerfield, Northampton, Amherst and Shelburne Falls, as well as a commercial office in Greenfield.

In an announcement, Megliola said that he, Aubrey and Goggins “have all been very active in supporting our communities and although we have a national brand that brings us a higher level of service for our agents and clients, we are still a locally owned company that has deep roots here in the Valley. That will never change.”

He said the only thing the national Coldwell Banker company can control is the logo he uses.

The Coldwell Banker Community Realtors office at 112 King St. in Northampton will be the main office for the residential operation, while the commercial entity will be at 79 King St., the current site of the Goggins office.

“I plan to remain very active in real estate and look forward to running the commercial company,” Goggins said in a statement. “I look forward to this new partnership, as it enhances our ability to provide even better service to our clients with the added tools and systems we will now have available to us through Coldwell Banker. … They are an impressive organization and bring a lot to the table, both for our residential clients and our commercial ones.”

Goggins started his company in 1982 and contributed to the development and marketing of major Northampton residential projects, including Bear Hill, Village Hill, Baker Hill and the new Hawley Manor, in addition to commercial properties.

Megliola said his companies have “always been a leader in Franklin County” and that Goggins’ “strength in Hampshire County” will be a boon to developers and consumers.

The acquisition means that Megliola’s companies will absorb seven personnel from Goggins, boosting the roster to 10 full-time support staff and 51 agents, many with more than 25 years of experience.

“We sell more homes than pretty much anyone in Hampshire and Franklin counties. We sold 700 last year with 45 agents,” Megliola said. “It’s a whole team of people that is there to help consumers, not just a single agent. … We’re well-organized and every document is perfect.”

Coldwell Banker Community Realtors played a role in the development and marketing of properties including Emerson Way in Northampton, Silvercrest condos in Greenfield, The Residences in Shelburne Falls and “most of the condominium developments in South Deerfield,” according to the company.

Brian Steele can be reached at



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