Posted: Sep 01, 2021
Burgan Real Estate continues to expand upon the presence of its new brand and commitment to the community by renewing marketing partnership as the Official Brokerage of Youngstown State University Athletics. The multi-channel program includes numerous branding elements, including signage at Stambaugh Stadium during home football games and Beeghley Center during men’s and women’s home basketball games, digital marketing, naming rights as the exclusive student section sponsor for YSU men’s and women’s basketball games, as well as a special promotion kicking off at the first YSU home football game on Thursday, Sept. 2.
Co-owners of Burgan Real Estate, Patrick Burgan and Sue Filipovich, both earned their undergraduate degrees from Youngstown State University, which has made this partnership very special to both alums.
“We have seen how much better our community and the downtown area has become with the expansion and leadership at Youngstown State University,” said Patrick Burgan, second-generation co-owner and Broker of Burgan Real Estate. “By continuing to support the University as an Official Partner of YSU Athletics, we are excited to enhance our partnership that will reward fans of YSU, its student-athletes, alumni and community.”
The partnership will kick off with a special promotion beginning at YSU’s first home football game of the season against Incarnate Word on Thursday at 7 p.m. Each week, inside the YSU Penguin Power game day program, fans will receive a Burgan Real Estate “GONE” window sticker for their vehicle. By displaying the sticker on their vehicle, fans are eligible to be randomly selected if they are spotted with the sticker in the window to receive a $100 monthly cash prize, courtesy of Burgan Real Estate. For fans not at the game, stickers are also available at the YSU ticketing office, at Burgan Real Estate’s main offices at 5335 Market Street in Boardman or any weekend Open House hosted by a Burgan REALTOR® to display on the back of their car. Fans can also find complete details about the promotion inside the program on page 80. No purchase is necessary to participate.
“Over the past year, more people have been putting Burgan Real Estate ‘GONE’ signs in their front yard in the Mahoning Valley,” said Sue Filipovich, second-generation co-owner and Broker at Burgan Real Estate. “This promotion is designed to give fans a chance to continue to use our ‘GONE’ sign to support YSU and to earn a special reward by helping us share our new logo and better approach to selling homes in the Mahoning Valley as a locally owned and operated brokerage that has been giving back to the community for over 44 years.”
“Burgan has continued to be one of the most loyal and innovative partners we have ever had as a sponsor of YSU Athletics,” noted Ron Strollo, Executive Director of Athletics. “Their partnership allows our student-athletes to compete at a championship level, graduate and become proud representatives of YSU in this Valley. We thank Patrick and Sue for continuing to align the Burgan brand with the Penguins and we look forward to even better year together.”
This is not the first initiative Burgan Real Estate has leveraged with YSU to give away a cash prize. In 2019, as part of their Official Brokerage partnership of YSU, Burgan Real Estate paid one year’s worth of a mortgage, or $12,000, to a local man who hit a half-court shot at one of the YSU men’s basketball games. Patrick Burgan also underwrites a $2,400 cash prize to an aspiring entrepreneur through the annual John Burgan Entrepreneurship Prize. The John Burgan Entrepreneurship Prize was created in honor of John Burgan, entrepreneur, businessman, salesman, and a community leader who founded Burgan Real Estate in 1977. Burgan also plans on incorporating a promotional campaign during the upcoming Penguin’s men’s and women’s basketball seasons as well.
In addition to the fan engagement and branding elements included in the partnership, Burgan Real Estate will assist the faculty and staff of YSU athletics in their own home buying and selling needs.
ABOUT BURGAN REAL ESTATE
Burgan Real Estate has been a leader in the real estate industry in the Mahoning Valley for the past 44 years. By maintaining high standards of integrity, honesty, and transparency, Burgan has thrived and grown into one of the area’s and region’s most successful independent brokerages. As a second generation, locally owned business, Burgan Real Estate takes great pride in supporting the community it proudly calls “home.” To see why life is Better with Burgan, visit www.burganrealestate.com or connect on Facebook, Twitter or LinkedIn.
