It is a common misconception that hard work translates to productivity. The truth is you could work into the wee hours of the morning and still achieve very little. Productivity goes beyond ticking off a few items on your to-do list. To be productive means to do everything on your list, using the least time possible and get maximum outcome.
Productivity requires smart planning, strategizing, and laser-focusing on the actions that will take you closer to achieving your goals. As a real estate broker you need to assess the habits that are working for you and what are not. Take time to really look at what you hope to achieve and where you are currently.
And if your productivity needs a boost, here are a few tips to point you in the right direction.
- Time management
It is often tempting to take up more tasks as that would mean more work is getting done. The danger with that, however, is that you could have a pile of unfinished or poorly done tasks. Take time to create a list of all the tasks you need to accomplish. Two, arrange these tasks according to their potential impact and urgency.
Rethinkcrm.com suggests arranging them in this order:
- High-impact, high-urgency tasks
- High-impact, low-urgency tasks
- Low-impact, high-urgency tasks
- low-impact, low-urgency tasks
By arranging your tasks in this order, you will be able to allocate each task enough time. Consequently, you will finish your work in good time and the quality of your service will not be compromised. And if the tasks become a little overwhelming do not be afraid to delegate, all hands on deck means you get to have greater outcomes.
- Your marketing strategy
The real estate market is quite competitive; a client may be looking at other brokers. A solid marketing strategy will help you stand out from the crowd. There is a digital revolution taking over the real estate industry, you need to leverage digital media as a marketing tool. To start, you will need
- Define your objectives and Target Audience
As a broker, what is your target audience? Where does your audience spend its time online? What methods will you use to reach them? What is your budget? What tools and resources do you need?
- Develop a commercial real estate marketing plan that will provide you with a comprehensive overview of your goals and means to achieve them.
- Consider what tools and resources you will need—will it be contact management, email marketing, listing presentation
- Upgrade your company’s website, it is what your clients interact with first.
- Add your listings on commercial real estate portals
- Optimize your websites SEO
Regardless of what marketing tool you’ll use, let all of them focus on increasing visibility for your company or work. Visibility will greatly attract potential clients.
- Negotiation Skills
As a real estate broker you interact with a lot of clients, it is important to sharpen your people skills. Your clients will have been in the business field for a while and they will test you and your ideas. There will be some back and forth—learn how to deal with this in a calm and professional manner.
- Communication strategy
Working in CRE can be very hectic, you could have communication spread across multiple spreadsheets and other platforms—making it difficult to maintain consistent communication with your clients. On top of that, finding and establishing relationships with clients is another challenge all together. All of which can get overwhelming, but it doesn’t have to be. To remain grounded you will need to use an organization tool.
A Customer Relations management (CRM) software will help you centralize and streamline your communication. A Software Advice report claimed that 74 percent of CRM adopters found that CRM “Offered improved access to customer data. Moreover, 47 percent of CRM users reported to have seen an improvement with customer satisfaction and retention.
- Take Breaks
Taking some time-off work is critical for your productivity. In fact, a Stanford University Study revealed that working more than 50 hours a week drastically reduces productivity. Moreover, the more hours you work, the lower your productivity becomes. And a more jaw dropping fact is people who work 70 hours a week accomplish just as much as those who work 55 hours per week. To remain productive, try the Pomodoro Technique, 25 minutes of focused work, and follow that with a 5-minute break. The technique will help you eliminate any distractions, increase your focus and improve your mood.
It will be hard to get over the notion that more work equals to more productivity but all you need is to exercise some discipline. Time management will either make or break your business, schedule your tasks from high priority to low priority. And yes, it will be difficult to let go of control, but delegating some tasks will help you dedicate your attention to the most important tasks. Additionally, networking is also very important, as clients want a well-connected broker. Important of all, is taking time off, giving your body and mind time to relax.
The Power Is Now Media Inc., has experienced and skilled real estate brokers and agents eager to help you step into the next phase of real estate investment—to connect with them head on to www.thepowerisnow.com
About Eric Frazier:
Eric Lawrence Frazier is President and CEO of the Power Is Now Inc. The Power Is Now is a multimedia company specializing in real estate and mortgage education for consumers and real estate professionals on various topics in real estate, lending, economics, and government policy since September 1, 2009. The financial and real estate information is distributed through BlogTalkRadio, iTunes, TuneIn, and other online radio platforms nationwide, as well as online TV and eMagazines. Connect with Eric Frazier DRE 01143484 | NMLS 461807 | Office: 800-401-8994 x 703 | Direct: 714-361-2105 and start your real estate investment journey or homeownership in safe hands.
About the Power Is Now Media
The Power Is Now Media is an online multimedia company founded in 2009 by Eric L. Frazier, MBA, headquartered in Riverside, California. We advocate for home ownership, wealth building, and financial literacy for low to moderate-income and minority communities. The Power Is Now Media corporate office is located at 3739 6th Street Riverside, CA 92501. Ph: 800-401-8994 Website: www.thepowerisnow.com
Eric Lawrence Frazier, MBA.
President and Founder,
The Power Is Now Media
